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Choosing The Right Logo Design Company

Have you ever thought about designing a logo? Before getting into the specifics of choosing a logo design for your business, which amongst others will be used for your business website or corporate blog, it’s important to mention that there is no right or wrong logo design. When it comes to company logos, you’re either instantly  recognizable even by a toddler or you accept the fact that your business logo is not memorable and might fall into oblivion.


A logo, however, is one of the most important assets when it comes to your brand and it needs to not only communicate the vibe of your brand but be easily recognizable to your customers as well. The most important thing you need to remember while designing a logo is that the logo or the symbol you create for your  company should support your business name, brand, and purpose.


Just think about the big brands – McDonalds, Audi, Nike, Twitter; they all have logos that speak for their businesses and become synonymous to the brand name.  But how important are logos for a business? In this article, we’ll discuss and put forward the various aspects that need to be considered when designing a logo and how to make your logo part of the brand recognition drive.

Logo Design News

Breaking Down Google’s Last Logo Update.

You will very soon notice that Google has a new logo that’s sleeker, brighter, and for the first time, animated. And then, you probably won’t notice it at all.

It’s been a long time since the Google we know has just been a logo sitting on top of a search bar. The company makes whole operating systems for laptops, phones, watches, and smart home products. They’re building cars that don’t need you to drive them. And even search is a lot more complex than it once was. Google doesn’t just find you a link anymore, it responds to your voice, maps you to a restaurant based upon your context, and then, if you like, uses underlying intelligence to predictively plan every other moment of your day.

Google went from being the way we find trivia to becoming the digital infrastructure of our lives.
And in turn, they’ve created a new logo and brand identity, out today.

Dropbox's Logo Update Targets Designers

A brief look at the new branding update may not excite the ordinary lay-observer. But seasoned
designers will notice that Dropbox’s seemingly simple new design is exploring well off the beaten path. Why are they doing this? According to their new branding team, the purpose is to inspire designers who are weary of being bombarded with overused visual elements on a daily basis.
How are they doing it? In a nutshell, there are three new visual updates to the Dropbox brand.

#1. Juxtaposition of color pairs.

While Dropbox users may not see anything
significant, designers willinstantly notice the care taken to avoid using not only typical primary or even secondary color shades, but also the willful refusal to create anything resembling typical color pairings. Also of note is the complete lack of white space in the new design.

#2. New typeface design.

Again, the average user may mistake Dropbox’s new font as yet another dot com sans serif type, but it’s actually a brand new font called Sharp Grotesk designed by Adrian Frutiger, a Swiss designer. While it comes in all shapes and sizes, the font itself is 100% original and hand-drawn.

#3. New geometric logo.

This new logo is certainly reminiscent of the old one – an image of a box. But the revamped version looks more like a grouping of diamond shapes than a 3d image of an open box. In fact, it might be said that anyone looking at the new logo without having seen the old one may not be inclined to think of an open box at all, but rather must be left to one’s own interpretation.
And individual interpretation and expression seems to be exactly what the new Dropbox branding team is hoping to inspire.

VW plans to make their logo more colorful

A slight rebranding of the classic VW logo is in the works, as the company looks forward into the
electrified future of the auto industry. Volkswagen says they would like to step away a bit from the
somewhat stark, German feel that their brand has taken in recent years, and recapture the playful,
colorful mood that the VW brand has brought in time gone by. Even more importantly, the new
emblem will most likely show at least some color when illuminated. Whether or not the public will
respond well to what may possibly be quite a dramatic change remains to be seen. But if Apple was
able to pull off changing their iconic rainbow striped apple logo to a simple white shape, perhaps the
folks at VW will find success by doing just the opposite with their own logo.

Logo Design Resources

Hatchwise

With Hatchwise, you can harness the power of crowdsourcing to produce a logo that works for your company. Rather than hiring a single designer, your design brief will potentially be seen by a community of hundreds of thousands of different designers, all of whom are welcome to try their hand at creating the logo that you’re asking for. Whoever creates the one that you like the best gets the cash prize. Most contests receive at least several dozen entries from designers, and some can get closer to a hundred or more, depending on the which package you choose, and the size of the prize offered. But all things considered, running a contest on Hatchwise is a great way to find a high quality logo (even if your budget is tight). And while there are other great design contest sites out there, Hatchwise offers some of the most competitively priced design packages for the quality.

Flocksy

Flocksy is a subscription service which offers unlimited graphic design, web development and design, and copywriting services for businesses who need such work done on a frequent basis. They will put you in contact with a team of designers and copywriters who work with you through a USA-based project manager to help you create whatever your business might need. Several different subscription packages are available, but each one offers unlimited logo design. This service is perfect for businesses whose design needs are ongoing.

Other Logo Design Resources

logopond.com

this is not a sales site, but a gallery of logos from hundreds of different designers
meant to inspire other creatives as well as business owners. A great source of inspiration!

Dribbble.com

this site is a showcase platform for designers to display their work. Or, if you need some design work done, you can browse some of the work on display here to hand pick a designer for you next project or logo.

LogoDesign.org

a community authored blog full of information about all sorts of logo-related topics.

LogoDesignBlog.com

just what it sounds like. This blog has some great tips and tricks for those wanting a logo design,

Logo Design Company VS Design Contests

Just searching for logo design can bring up all sorts of different options for getting a logo…some more perplexing than others. But if you’re in the market for an actual custom logo made by a real person, there are basically two (or three) ways to make that happen. Either you can hire a design company (or a freelancer), or you can run a logo design contest. Here is a basic breakdown of what these options mean for you.

A design company will have usually one or maybe two designers working on your logo. You give them all the information you can about what you’re looking for, and they will create several different concepts based on what you gave them. Usually, you get concepts in rounds of two or three, and you can purchase more concepts if you don’t get what you’re looking for in the first round. This option tends to be pricey, but if you’ve found a reputable company, you will most likely get fantastic customer service that is timely and reliable. A more affordable alternative to hiring a design firm would be to find a freelance designer who will work with you directly. But this option, while cheaper, can potentially be problematic if you encounter a language barrier, or you find that not all good designers are equally good at customer service!

On the other hand, when you run a design contest, you are basically posting your design brief on a
community bulletin board for a limited time, and offering a cash prize to the designer who creates the logo concept that you like the best. There is no limit to the number of people who can create concepts for you, and there is no limit to the number of concepts that you can receive. It may seem like a nobrainer to choose this route, but it should be said that for best results this option does require some feedback and attention from the contest holder for the duration of the contest, which usually lasts for 7- 10 days. And while it can be a great way to get a logo for a very low price, those who offer a higher prize amount are more likely to find a logo that they absolutely love than those offering a rock-bottom rate prize. But if you’re willing to roll up your sleeves, get into your contest and have fun with it, you’re sure to get a great custom-made logo through the crowdsourcing community, at a fraction of the cost of a design company.

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